Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are).

Measurement resources:

• 🔓 8: Just say No to Page Views
• 🔓 9: Everyone wants a cool dashboard
• 🧵 70: Behaviors and indicators
• 🧵 92: Early indicators
• Community Metrics Template
• Erica’s blog:  It’s All About That Data
• Brian’s presentation on measuring ROI
• Course: Community Measurement Fundamentals