You might have heard the expression, “underpromise and overdeliver”. It’s the idea where you tell your customers or clients what they can expect, then giving them above and beyond what they expected.

Sure, the expression is a cute one, but the idea of overdelivering is an interesting one. What exactly is the promise? Is it just as simple as knowing what you’re going to make and holding back some information about it?

This episode is one of our conversational shows, exploring the idea of the promise and delivery, and if it actually pays in the end to overdeliver.