Basemark, as highlighted on their website, specializes in automotive augmented reality (AR) technology aimed at enhancing driving safety and enjoyment. They offer Rocksolid AR, a suite of tools designed specifically for in-vehicle AR development, addressing challenges like motion and screen compatibility. Their technology provides real-time guidance and alerts without distracting drivers, and Basemark has already implemented AR features in vehicles for companies like BMW. The company also offers professional services to support the integration of their AR solutions in automotive production.