Mindful School Marketing

106. Creating True Belonging for Students of Color in Independent Schools with Jonathan Lee


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In this powerful and heartfelt conversation, we’re joined by Jonathan Lee—coach, educator, mentor, and former independent school student and administrator—who shares his lived experience and offers a deeply insightful look at what true belonging looks like for students of color in independent schools.

Jonathan doesn’t shy away from the hard truths, and we’re grateful for his honesty as he reflects on the past, challenges the present, and inspires hope for the future. From the admissions funnel to alumni engagement to internal marketing and data collection, Jonathan brings a holistic lens to the work of creating equitable, inclusive school communities.

In this episode, we explore:

  • What schools often miss when trying to create belonging for students of color
  • How data (not just feelings) should guide DEI efforts
  • The powerful role alumni of color can play beyond donations
  • Why transparency is key in building trust with current and prospective families
  • How schools can use marketing more mindfully and authentically
  • Mentioned in the episode:

    • Mission and Vision Website: https://www.bridginglegaciesacrosscampuses.org/mission
    • How to submit a BIPOC Bio: https://forms.monday.com/forms/embed/429d081556ec25fd4248ac4e2088b50d?r=use1​​
    • ...more
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      Mindful School MarketingBy Tara Claeys & Aubrey Bursch

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