Domo Wells is a Creative Director and Founder of LA-based sports apparel and design company, Dead Dirt.

She shares her journey from childhood sketches and cutting up Barbie Clothes, to designing groundbreaking apparel for NWSL, revealing how self-confidence and a fearless desire to challenge the status quo fuelled her evolution.

Drawing from her streetwear roots, experiences as a touring DJ, and deep passion for regional culture, Domo developed a distinctive style that has helped craft authentic, impactful identities.

There’s also a mini skin-care tutorial thrown in there.

If you’re an aspiring designer or entrepreneur, this episode is your blueprint for following your purpose and redefining what's possible.

Enjoy!