In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors. 

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/how-enterprise-clients-buy 

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