#106 - Laura Rothwell - Understanding people and making connections

Laura speaks to us about how marketing is all about understanding people and making connections. 

We talk about:

• Wanting to make a difference.
• Not growing the business for the sake of growth; exploring what is “enough.”
• And how her famously weak wrists became a twist of fate in her career.

“Clearly not afraid to give opinions via professional social media accounts” and “If you want to succeed you’re going to have to forget about your principles” are two of the pieces of feedback Laura has had, which probably tells you everything you need to know.

She didn’t forget about her principles and she swears a lot on Twitter. 

Laura is an accidental marketer of 17 years and founded Crystallised in 2013 to do marketing ethically, honestly and creatively.  They work with socially or culturally minded organisations to create beautiful conversations and change the world.

 

Key Resources:

Inspiration North Website - www.inspirationnorth.com

Inspiration North Facebook - https://www.facebook.com/inspirationnorth 

Inspiration North Twitter - https://twitter.com/Inspirationorth 

Inspiration North Instagram - https://www.instagram.com/inspiration_north/ 

Inspiration North LinkedIn - https://www.linkedin.com/company/inspiration-north

 

Crystallised Website: www.crystallised.co.uk 

Crystallised on Twitter - https://twitter.com/crystalliseduk 

Crystallised on Facebook - https://www.facebook.com/crystalliseduk/ 

Crystallised on Instagram - https://www.instagram.com/crystalliseduk 

 

Laura on Twitter - https://twitter.com/_laurarothwell_ 

Laura on LinkedIn - https://www.linkedin.com/in/laurarothwellmcbeth/ 

Laura on Instagram - https://www.instagram.com/_laurarothwell_/