As with most loops, things come back around. In this case, some of the research for an earlier episode led to the book called Loops by J Cornelius which is definitely something Product Owners need to crack open. J joins in this episode to discuss how his book can help POs and teams understand their customers needs better and ways to constantly research, prototype, and test for their ( and your ) benefit. If you want to understand how J measures business success then listen in, better yet go get the book and learn even more. Feedback: twitter - @deliveritcast email - [email protected] Links: PO Coaching and Consulting - J Cornelius - - - Loopsbook: Deliver It Cast Ep 94 - Marty Cagan - Mob Mentality -