On this episode of Deep Cover, Omar sits down with Celtics writer and Substack creator Adam Taylor for a wide‑ranging conversation about what it really means to love the NBA from outside the United States. From discovering basketball through Space Jam to staying up until 5 a.m. to watch regular‑season games, Adam breaks down the realities, misconceptions, and outright hostility international fans and analysts often face online.

Omar and Adam dig into the cultural divide between American and European basketball perspectives, the rise of global fandom, and why the NBA’s “highlights‑only” media culture undervalues the X’s‑and‑O’s mindset that so many international fans bring to the game. They also explore Adam’s path from UK hooper to respected Celtics analyst, the grind of covering the league across time zones, and the strange territorialism that still shows up in NBA discourse.

A special thanks to Adam for joining me. Make sure to follow him below:

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