The secret to building your dream business > build a business that truly resonates with your values. In today's episode, Karina Baldwin, mental performance coach, dives into defining what success means to you. Based on her experience coaching diverse entrepreneurs, Karina unpacks the complexities of balancing revenue goals with personal freedom. Whether you prioritize time over money or dream of scaling a revenue-generating machine, this episode is a must-listen for aligning your business with your core values.

In this episode we cover:

- Defining what success means to you

- Karina's experience with the VIA (Values in Action) survey

- Case studies of client A and client B

- The importance of understanding your top character strengths

- How to use your values to build an aligned business

- Why it's okay to change your mind about your business direction

- How to implement the VIA survey results into your everyday decisions

Resources:

Take the VIA test now! https://www.viacharacter.org/account/register

Apply for Summit Mentality Program: https://trueadventurecollective.com/mental-performance-coaching