Grant and Vince sit down studio-side with Dan Madsen, proprietor of, and artistic maestro behind, Minneapolis' own Dusty Signs. Madsen talks about his journey as a third-generation sign-painter, and the sometimes tricky process of translation—be it in ideas, markets or mediums.

106 Translation with Dan Madsen

10,000 HOURS is an interview series about craft, creativity and putting in our time.


In his book Outliers, Malcolm Gladwell examined and popularized the theory that any given skill takes ten thousand hours to master. How accurate is that? More importantly, if there’s any truth to the theory, how does it change the way we look at doing work and putting in time? 

Brought to you by entrepreneur Grant Spanier and writer Vince Koci, 10,000 HOURS is a weekly discussion about the different ways people work hard to do what they love.

Joined by guests from around the world with diverse backgrounds— topics will touch on everything from entrepreneurship, creativity, productivity, personal philosophy, living your passion, and everything in-between.

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10,000 HOURS is an interview series about craft, creativity and putting in our time. In his book Outliers, Malcolm Gladwell examined and popularized the theory that any given skill takes ten thousand hours to master. How accurate is that? More importantly, if there’s any truth to the theory, how does it change the way we look at doing work and putting in time? Brought to you by entrepreneur Grant Spanier and writer Vince Koci, 10,000 HOURS is a weekly discussion about the different ways people work hard to do what they love. Joined by guests from around the world with diverse backgrounds— topics will touch on everything from entrepreneurship, creativity, productivity, personal philosophy, living your passion, and everything in-between.

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106 Translation with Dan Madsen

106 Translation with Dan Madsen