In this episode of Untangling Web3, we're joined by Anthony Day, Marketing Director at VeChain and creator of the Blockchain Won’t Save the World podcast.

With a background in enterprise transformation and years of experience building real-world blockchain applications, Anthony brings deep insights into what’s blocking—and enabling—mainstream Web3 adoption.

This conversation moves beyond hype to focus on value delivery, practical implementation, and what real users and businesses actually need from blockchain.

Key highlights:

• Community incentives are underutilized by enterprises: Many traditional companies lack the mental model or experience to effectively use open token-based systems. Web3-native mechanisms like shared economics and community-driven reward structures remain foreign. Success stories like VeBetterDAO demonstrate that onboarding large user bases to sustainable, real-world actions is not only possible—it’s replicable. But it requires a shift from centralized control to collaborative growth.
• Enterprise integration requires meeting companies where they are: Web3 projects often frame their technology in ideological or overly technical terms. To resonate with business leaders, blockchain must be positioned as an enabler of clear business outcomes—cost savings, user engagement, compliance, loyalty, or sustainability. Decentralization is not a selling point by itself; it must be tied to tangible value.
• Narratives need translation, not evangelism: Terminology like “decentralized”, “non-fungible”, or “programmable privacy” often alienates outsiders. Mass adoption depends on framing products in accessible terms. Instead of leading with protocol jargon, builders should explain what the tool does in real-world language. This isn’t dumbing things down—it’s communicating value.
• Onboarding isn’t just technical—it’s cultural: Web3 isn’t failing because the tech doesn’t work. Failures are mostly due to poor planning, unclear value propositions, or incompatible mindsets. Success requires adapting growth strategies, messaging, and support systems to people who’ve never operated in open ecosystems before.

Web3 adoption will not come from viral enlightenment or speculative hype. It will come from delivering measurable value to real users—through applications that are usable, rewards that matter, and infrastructure that scales.

Clear regulation, practical incentives, and business-ready narratives are now within reach. For those building the next wave of Web3, the priority isn’t to convert the world to crypto—it’s to help the world do what it already does, better.

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This episode is sponsored by the VeChain foundation. Learn more about VeBetterDAO here:

https://vebetterdao.org/

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Learn more about Web3 at:

https://untanglingweb3.com/

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Untangling Web3 is brought to you by hosts Jack Davies and Alec Burns, with music by Daniel Paigge. Got a question or topic suggestion? Send us an email at [email protected].

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The views we express here are our own, and do not represent the views of our employers. Nothing discussed or stated in the show should be considered advice.