When Will Laurenson first started Customers Who Click, there was no strategy deck or detailed launch plan — just a deep curiosity and a desire to learn from great marketers.

Five years later, his podcast has crossed 500,000 downloads, featured over 260 guests, and become a key part of his consulting business.

In this episode, we unpack the lessons behind that journey:

• Curiosity over control — how letting go of a fixed plan led to better conversations
• The value of pre-calls — why building comfort and fit before hitting record matters
• Over-prepping kills flow — what Will learned about staying present in the moment
• Good questions > smart answers — how listening properly changes everything
• Podcasting as relationship-building — the unexpected business growth that follows

If you’ve ever wondered how podcasting can do more than just share stories — how it can actually drive business results — this episode is packed with takeaways from someone who’s done it for five years straight.

🎧 Listen to Will’s show: Customers Who Click

💬 Connect with Will on LinkedIn: linkedin.com/in/willlaurenson