<p>What three things does it take to build a $1B software company?  How do you move from the siloed, 4 Horsemen approach of pipeline generation to an allbound approach that aligns sales and marketing?  Veteran CMO, Chandar Pattabhiram, shares the answer to these questions and his venn diagram of the three key skills a modern CMO needs to be successful.</p>

What three things does it take to build a $1B software company? How do you move from the siloed, 4 Horsemen approach of pipeline generation to an allbound approach that aligns sales and marketing? Veteran CMO, Chandar Pattabhiram, shares the answer to these questions and his venn diagram of the three key skills a modern CMO needs to be successful.

<p>What three things does it take to build a $1B software company? &nbsp;How do you move from the siloed, 4 Horsemen approach of pipeline generation to an allbound approach that aligns sales and marketing? &nbsp;Veteran CMO, Chandar Pattabhiram, shares the answer to these questions and his venn diagram of the three key skills a modern CMO needs to be successful.</p>

107: 3 Must-Have Elements of a Scalable Company w/ Chandar Pattabhiram

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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107: 3 Must-Have Elements of a Scalable Company w/ Chandar Pattabhiram

107: 3 Must-Have Elements of a Scalable Company w/ Chandar Pattabhiram