A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting — W&P Design, Wild One, and Courant.

A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting — W&P Design, Wild One, and Courant.

A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting&nbsp;— W&amp;P Design, Wild One, and Courant.

107 Building Genuine Brands with Very Great Co-founders, Eric Prum and Josh Williams

The people and ideas that are shaping our patterns of consumption for the better. Hosted by Stephan Ango, co-founder of Lumi.com

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107 Building Genuine Brands with Very Great Co-founders, Eric Prum and Josh Williams

107 Building Genuine Brands with Very Great Co-founders, Eric Prum and Josh Williams