David T Stevens, director of field marketing and global events at data.world, discusses the importance of incorporating health and wellness opportunities at meetings and events. In our conversation, we cover several topics, including the role of field marketing, how creative approaches to exhibiting can often cost less but have a higher impact, wellness trends and the concept of sweat working at business events, the importance of shorter sessions and food that keeps attendees focused, designing events experiences with a focus on the importance of attendees time.

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