Sport's Cutting Edge

#107: “Don’t think, DO!” Tradable Bits’ Mike Morris with Agentic AI


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Tradable Bits run data-backed fan engagement for the Dallas Mavericks, San Antonio Spurs, Buffalo Bills, Live Nation, the AFL, and many more.

Mike Morris- after a combined 15 years at Southern Cross Austereo and Cricket Australia- is now running APAC. 

Mike tells us about Tradable’s pioneering launch of Agentic AI fan solutions for sports teams and leagues. 

With 80% of global young fans feeling disengaged from their teams, this could be the silver bullet to execute tailor-made fan experiences. 

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Sport's Cutting EdgeBy ASTN


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