Want to stop renting your Amazon customers and start building real retention? We sat down with Andrew Smith to unpack a practical system that captures first-party data ethically from marketplace buyers using QR-led, post-purchase journeys—no gimmicks, no review manipulation, and no forced channel hopping. If you’ve felt the squeeze of higher acquisition costs and shrinking attention, this conversation maps out a smarter path.

We trace how buying behavior shifted after 2020, why marketplaces now win attention, and what most brands miss about repeat purchases on Amazon. Andrew explains how to design compliant inserts, deliver unique Amazon-specific incentives, and personalize flows by scan count so the second interaction feels new, relevant, and rewarding. Instead of pushing people off-platform, we show how to retain them where they actually like to shop, then layer in education over time to deepen brand loyalty.

You’ll learn why awareness plays like billboards rarely convert, how lifecycle-timed emails outperform generic review requests, and the simple cadence that can double repeat rates without heavy ad spend. For new sellers, we lay out a launch strategy that uses Amazon velocity to seed an owned list, bypassing the “Meta tax” while keeping budgets sane. Throughout, we stay grounded in first-party data ethics, clear compliance guardrails, and tool choices that align pricing with real outcomes.

If you’re ready to turn one-time buyers into loyal fans with straightforward, human-first retention, this episode delivers the blueprint. Subscribe, share with a fellow seller, and leave a quick review to tell us the next retention topic you want us to tackle.

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