One of the biggest problems with launching your product is making sure you launch on time.

This is such a big problem in fact, that many people shy away from setting a launch date entirely!

But not having a launch date is going to work against you. Why? Because people don't notice announcements they notice consistency.

If you don't have a launch date, people will not know when to buy. As we'll be talking about later on in Part 7 of this series, you're going to be creating a launch window with incentives to buy.

If people don't know when that launch is, your launch window isn't going to fix that problem. Your launch will be a failure.

You have to be telling people about this launch date ahead of time and you have to tell them a lot because they're not going to notice if you only tell them once. They're especially not going to notice if you only tell them days or weeks before the event.