Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached I. I stands for Insights. B2B Marketer Dave Stevens hears from four experts on the topic today: Director of Sales and Strategic Accounts at Strategic IC Fes Askari, Marketing Manager at Upskill Digital Donatas Gricius, CEO at momentum Alisha Lyndon, and Head of Client Services at Censuswide Lucy Stewart.