Why is it so hard to start something — whether it’s a blog post, a new product, or a strategic shift?

In this episode of Tentacles, we read out a note from Henrik Karlsson about the fear and freedom and unfolding in first drafts.

We see how this links with journaling, testing app loops, multiverse mapping, design sprints, and what poultry farming can teach us about intuition.

Learning in public, making peace with mess, and pulling the gold back out of garbage.

• Why your first draft should go straight in the bin — and with joy
• How product teams get trapped in “perfect plans” and miss the real work
• What chick sexing can teach us about tacit knowledge and intuition
• How to test your new business idea with words and a Sharpie
• The subtle trap of fear disguised as “planning”
• Why your best intro might be hidden halfway down the page
• A reframe of user testing that makes it feel less like judgment and more like treasure hunting

References

• Henrik Karlsson https://www.henrikkarlsson.xyz, especially the essay Looking for Alice https://www.henrikkarlsson.xyz/p/looking-for-alice
• Sasha Chapin essay https://sashachapin.substack.com/p/if-you-have-writers-block-maybe-you
• Multiverse Mapping, a visual collaborative process for mapping and stress-testing strategic intent https://multiversemapping.com/
• Design Sprints, originally from Google Ventures, covered in the book Sprint by Jake Knapp
• 750 Words 750words.com, a site for daily stream-of-consciousness journaling
• Design Testing Methods like transcribing live interviews, paper prototyping with Sharpies, copy-first testing
• “Write drunk, edit sober” often misattributed to Hemingway
• Chick sexing, the practice of identifying baby chicken gender, often cited in intuition training
• Hard Test, Easy Life https://triggerstrategy.substack.com/p/stop-polishing-turd-products-with
• Pivot Triggers, Crown & Reach’s approach to structured learning from unexpected results
• Innovation Tactics Pip Deck https://pipdecks.com/products/innovation-tactics

Find out more about our work at crownandreach.com

Find out more about us and our work at crownandreach.com

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