One of the greatest features of LinkedIn is the magic that happens when we connect and cooperate with others. Working together can result in engaging live events, collaborative articles, and even publishing a best selling book. This past month, 36 authors, from 10 countries, joined forces to write... The Most Amazing Marketing Book Ever. These writers and non-writers collaborated to produce a book - which alone might never have been possible due to time constraints, writing skills, etc. Anna Bravington is one of those authors. In her chapter, Anna uncovers the fascinating topic of experiential marketing. She walks you through creating memorable experiences that will leave a lasting impression on your audience, ensuring they choose you over your competitors.