In this episode I reflect on valuable lessons from the book "Built to Sell" by John Warrillow, and how he has applied these lessons to his marketing company. I emphasize the importance of reviewing and disrupting processes that are not serving the business efficiently and explain how the book provides useful tips to achieve this. I share an examples from the book about from big businesses such as Saab. I also discusses the five-step process for building a logo outlined in the book and how it can be applied to various businesses. Overall, this episode will demonstrate the importance of being intentional about analyzing and optimizing business processes for maximum efficiency and growth. Thank you for listening.  To connect with me: