Sometimes changing culture is about taking baby steps; other times it is about creating a counterculture. Throughout his career in elite sport Steve Myrand started to realize his approach just didn't match with the traditional strength and conditioning culture. So now he is walking the halls of his local high school trying to start his own culture from the ground up. That means getting head coaches on board, redefining how his success is measured, reprioritizing physical education, and addressing the unique physical and cultural problems inherent in coaching teenagers. On this week's GAINcast we dive into those topics, as well as some thoughts on training youth athletes. For more information on this topic, read the complete show notes at: http://www.hmmrmedia.com/2018/03/gaincast-episode-108-counterculture-with-steve-myrland/

This episode is brought to you by HMMR Plus and GAIN. This month's theme on HMMR Media is culture, so check the site for more on the topic. Become a member to get access to all the articles, videos, webinars, and hangouts we'll feature on the topic this month from world class coaches. Applications for GAIN 2018 are also now open, learn more at http://www.thegainnetwork.com/.