The Pack Heavy Podcast

108. CPG Packaging Design, Brand Identity & The Design Process with Hope Aylen - Founder & Creative Director of Designfulhope

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Highlights from todays conversation:

  • The design process
  • Brand strategy & discovery > Brand heart
  • Brand refresh > When is it time?
  • Packaging design > what are your distinct assets?
  • Design inspiration

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    Founded in 2021 and located in Vancouver, BC - Designfulhope is a purpose-driven creative agency with a unique focus on branding, packaging and graphic design for many clients planted firmly in the food based CPG category.

    Throughout a career spanning over 12 years, Hope has gained a reputation for her ability to create a stunningly unique brand aesthetic for her clients, translating into packing designs that set themselves apart, both on the retail shelf and online.

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    Find Desindfulhope here:

    • Web: https://www.designfulhope.com/ 
  • IG: @designfulhope
  • Email: [email protected] 

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    👉 Check out this episode & leave a review on the following platforms :

    • Spotify: https://spoti.fi/3Fb2hC3 
  • Apple: https://apple.co/3uyFrzC 
  • Amazon: https://bit.ly/3Fxz99C 
  • Podbean: https://bit.ly/3hbBPAn 

    • 👉 Please support this podcast by checking out our show sponsor FoodPak 

    👉 If you have any questions or feedback I would love to hear from you [email protected]

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    The Pack Heavy PodcastBy Hayden Thomson