Organizations of every size, focus, and type need supporters, members, customers, or donors to advance their cause or grow their business. If you can't understand the level of commitment or engagement a particular individual has with your organization, how can you approach them in the future? Today we talk with Colleen McCarthy about the necessity of functional databases to accurately maintain records about those who support your goal. Her work with Exponent Partners is different than many firms because -- like nonprofits -- they are a mission-driven business. They help their clients, grow their own business, with a watchful eye towards sustainability and social responsibility.