Pricing is one of the most critical factors in building a profitable and sustainable business. However, I see so many women make the mistake of undercharging for their services, which can lead to a cycle of lower perceived value, burnout, and stagnant growth. In this episode, we’ll deep dive into pricing and explore the following:The importance of pricing - selling more offers won’t create a profit if your pricing isn’t effectiveA pricing cycle I see women caught inMistakes people make w...