It’s Shawn’s turn to tell a story, and he chooses to share an analogy story gleaned from two scientific studies. Steve Jobs first told this story in the 1980s, providing a perfect example of taking something that has happened and relating it to an audience to make a point.

Shawn mentions the Micheal Phelps story he heard from a sales leader, which he shared on episode 038 – Dolphin kicks out number one: https://buff.ly/2Gy0T0p