As Product Owners, we've helped to understand the customers' goals and found ways to collaborate with the team to build what is needed. One step that might have been overlooked is why would customers care? How do you let them know how amazing your product is for them? What you need is a great way to position your product in the market. That's where today's guest comes in, April Dunford has written an eye-opening and deep book on product positioning for you and your customers that PO's can greatly benefit from. Take a listen then grab the book so you can start winning in your market with her examples and methods. Feedback: twitter - @deliveritcast email - [email protected] Links: PO Coaching and Consulting -   April Dunford April Dunford, Ambient Strategy - Holly MacDonald - Jiajia Hu - Christian Strunk -