What The Risk!

108 - Scott Harkey - Advertising & Marketing


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During this episode, advertising and marketing expert Scott Harkey of The Harkey Group shares experiences as a leader of consumer-centric agencies determined to improve a brand's customer experience.

Scott engages in a thought-provoking discussion on various marketing and advertising topics. The key takeaways include the importance of building strong, long-term client-agency relationships, focusing on experiential marketing for customer retention, and being mindful of allocating resources to retain valuable customers. To explore these ideas in depth and get a better understanding of the nuanced marketing strategies, it is highly recommended to listen to the full podcast.  

This episode is a valuable resource for anyone interested in marketing and business growth. Don't miss out on the valuable insights shared in this conversation - tune in to the podcast for the full scoop!

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This podcast is about you and your education about risk management.

When everyone's eyes are focused on the next sale, the high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments.

So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories."

Become a Blind Spot Insider for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions.

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What The Risk!By Larry Gordon, CAMS