I bet you can come up with a hundred answers for this one, and none of them being completely accurate. In this episode, I chat with branding expert Lisa Haggis about how a niche is not a one and done type deal. It is something that needs to be constantly assessed and constantly tested if you want to attract and grow with a business that is aligned with you and your values. So grab a pen and notebook for this one! You won’t want to miss talking this one out! 

 

PODCAST EPISODE CODE:   

Key Takeaways: 

Branding & niche 
What makes you unique 
How to figure it out 
Value based 
Getting over the fear 
Procrastinating 
The problem you solve 
Say yes until you can say no 
What about the bagels? 
Not a personal brand