I bet you can come up with a hundred answers for this one, and none of them being completely accurate. In this episode, I chat with branding expert Lisa Haggis about how a niche is not a one and done type deal. It is something that needs to be constantly assessed and constantly tested if you want to attract and grow with a business that is aligned with you and your values. So grab a pen and notebook for this one! You won’t want to miss talking this one out! 

 

PODCAST EPISODE CODE:   

Key Takeaways: 

Branding & niche  What makes you unique  How to figure it out  Value based  Getting over the fear  Procrastinating  The problem you solve  Say yes until you can say no  What about the bagels?  Not a personal brand