Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached J. J stands for Journey Mapping. B2B Marketer Dave Stevens hears from five experts on the topic today: Innovation Director at Six Raymond O’ Sullivan, B2B marketing consultant Tom Rae, Chief

Customer Experience Officer at Adqura Annette Kerlin, Marketing Manager at Operis Anais Bresle, and Director at Momentus Sandra Fazackerley.