Our Guest Selcuk Baran is the senior data science manager at 2K Games, a talented team of developers and publishers of interactive games covering a spectrum of gaming genres including action, role-playing, strategy, sports, entertainment etc. out of California. In this episode Selcuk talks about his passion of Data science and how predictive modeling is used to foresee a player's behaviour. With that powerful insight how multiple Machine learning models are used to plan sales triggers to generate in-game revenue while keeping millions of players engaged.