If your B2B sales cycle drags on for weeks—or months—I bet you, it’s not your pitch. It’s the way you’re talking about your products and services. 

On today’s episode of The High Performance Marketing Podcast, I’ll teach you how to bridge the gap between ‘interested’ and ‘ready to buy prospects’—by using story based marketing to help people quickly understand what you do, the pain points you solve and why they have to absolutely choose to work with you - instead of your competition.