Today I have one statement that I want to remind you of, it could be the most important tool in your tool bag, the one thing you should always remind yourself of, and perhaps the single most important concept for your success...   You Are The Value   Remember that.    Always funnel the value through you.   Value is not the products you sell.   Value is not the products you install.   You are the value.   What is the value?   Is it Hunter versus Rain Bird?   No   People buy the value that you offer, not the products that you sell.   Be curious and discover what this value needs to be.