This episode has a ton of casual banter that truly gets relevant to the topic today. John Gregory Olson is an incredible writer with a style and tone that is unique, special and engaging.

Co-host Jayme Soulati has always known this about John, and she's consistently nudged him to consider becoming an author.

After two full years of The Heart of Marketing, publishing weekly without skipping a beat, John Gregory Olson has finally agreed that becoming an author is where he wants to be and go.

We talk about that decision, the podcasting journey, and Jayme asks the questions that provoke John into sharing why this podcast has made him a better writer. In addition, John shares insight into why he will be that author although marketing books are a dime a dozen these days.

This is more an escape from our usual fare, but it brings more inside perspective of your co-hosts on The Heart of Marketing.