"Say you’ll be a Great All Black, and you might just become one. Anchoring is most easily understood by recalling the tricks employed by supermarkets, shysters and salespeople everywhere. ‘Normally $20!’ the huckster shouts. ‘For you, sir, I’ll give it to you for $5. Bargain!” The anchoring of perceptions - normally $20! Bargain!” - Makes the lower number seem cheaper."

The New Zealand men's national rugby team, commonly known as the All Blacks, has won the Rugby World Cup in 1987, 2011 and 2015. Their 77 per-cent winning record in test-match rugby.