Robin Landa is an ideation expert, an author of 25 books, and a distinguished professor at Kaen University in New York. And she is very prolific. We talk about strategic creativity, the benefits of being curious in life, and the difference between good copy and a sales pitch.

Timestamps 

[00:40] How to become an expert in ideation and creativity

[02:01] The two main types of creativity

[03:54] Can creativity be taught?

[06:37] Why curiosity is an innate human trait

[08:24] Curiosity is the fuel for creativity

[10:41] What is strategic creativity?

[13:42] Creativity: How much is too much?

[16:41] How to unlock your creative potential

[19:45] Closing the gap from where you are and where you want to be

[22:42] The difference between good copy and a sales pitch

[25:36] Parting thoughts 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Robinlanda.com

Robin’s LinkedIn

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design by Robin Landa