What counts as a “stupid idea”? The "out there" one that makes everyone look at you funny, or the safe, respectable one that slowly kills your business?

We took a break from rebrand logistics and wandered up and down the road talking about how people and teams judge ideas.

Teams often close the filter way too tightly for fear of having no filter at all. We talk about the hidden risks of focus and brainstorms, why coherence matters more than consensus, and how our Pitch Provocations method helps teams safely test the uncomfortable stuff.

You can now reach us at [email protected]. Thanks for walking with us x

In this episode:

• Why “there are no bad ideas!” is a well-meaning lie, and what to do instead
• The coherence trick, and using it to find your boundaries
• How to spot hidden stupidity in apparently safe ideas
• What most orgs get wrong about experimentation
• A practical method for killing pet ideas without hurting feelings

References

• JP Castlin's Strategy in Praxis, home of the article that sparked the episode https://strategyinpraxis.substack.com/
• Andrew Anderson's “You make more money when you’re wrong” idea https://cxl.com/blog/5-tactics-to-changing-how-your-organization-thinks-about-optimization/
• Pitch Provocations – Crown & Reach's lightweight testing method. Also explored way back in episode 07 https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9326

Find out more about us and our work at crownandreach.com

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