What do car dealerships, cold calling, and quitting your job with zero backup plan have in common? They all come down to one thing: how well you read the room. In this episode, Camille sits down with Ashley Beck Cuellar, a sales coach with 17 years of experience in automotive direct mail marketing, who walked away from a career she knew inside and out to build something that actually lit her up. The conversation goes everywhere, from negotiating car deals like a pro and why salespeople need to stop spewing features, to the LinkedIn pivot that helped Ashley figure out who she really was outside of one very small industry box.

Key Topics Discussed

[0:00] Car buying war stories

[4:02] Buyers already know everything Ashley explains how the internet has completely changed the car buying dynamic.

[11:14] Quitting with no plan Ashley opens up about leaving her 17-year career without a clear next step

[13:33] LinkedIn as a reinvention tool After her exit, Ashley committed to showing up on LinkedIn as herself rather than as an automotive industry expert.

[17:48] Cold calling is not dead, just different Ashley shares her take on outbound sales these days.

[20:06] Sell the way you like to buy Ashley coaches salespeople to stop leading with a feature dump and start with genuine curiosity.

Memorable Quotes

"I sell how I like to buy. I am very direct, no bullshit. I don't want to talk about fluff. What do you need and how can I help you fix that need?"

"Why is it so hard to read the room and be like, they're done. If I keep this up, they are going to never come back."

"I'm just going to be myself and forget about the auto industry. That changed a lot for me."

"I don't want to send you a giant folder full of every sample because it will overwhelm you. Tell me what your goal is and I will send you things that make sense to get us to that goal."

"As soon as they get somebody on the phone and they have not already built some sort of relationship with that person, they will just spew all the stuff. Spill all your candy in the lobby, like they used to call it."

How to Connect with Ashley Beck Cuellar

Since our chat Ashley has pivoted to the commercial roofing industry where her sales and marketing skills are continuing to serve her well.

Ashley is the Head of Expansion at Seamless Roofing, where she's leading the company's push into new markets with silicone-over-metal commercial roof restorations. Her job is to take a proven product and build the full go-to-market engine behind it.

Before roofing, she spent 17 years in automotive marketing, closing $50M+ in revenue and developing a philosophy that's followed her ever since: sales works best when it's rooted in abundance and authenticity, and built on real relationships and trust.

Outside of work, she's a hot vinyasa yoga teacher, a hiker, and an ADHD advocate. She's mom to one, bonus mom to another, married to a golf-addicted sneakerhead, and a dog person navigating life with a cat (it's complicated).

View the Seamless Roofing website at www.seamlessroofingllc.com

Connect with Ashley on LinkedIn at https://www.linkedin.com/in/ashley-beck-cuellar/

How to Connect with Camille Diaz

Camille Diaz brings zombiepreneurs back to life! She is a connector, author, coach, speaker, podcaster, and financial professional who loves to empower people with knowledge and resources. Her desire is to see others succeed in business and in life and to help inspired individuals design a path toward happiness, harmony, and financial security.

Connect with Camille on Instagram @CamUnfiltered or on LinkedIn at https://www.linkedin.com/in/camillediaz/

Download Your Free PDF: 6 Millionaire Habits Anyone Can Copy at https://camillediaz.com/habits

Thinking of guesting on podcasts or starting your own? This might help: Podcasting for Fun and Profit: https://bizsuccessworkshops.com/podcastcourse