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#109: Meridith Powell: How to Turn Uncertainty Into Competitive Advantage
Hall of Fame speaker, best-selling author and business strategist Meridith Elliott Powell joins St John Craner to deliver one of the most direct, no-nonsense conversations about sales leadership we've had on the show.
Meridith has built her career helping sales leaders turn uncertainty into competitive advantage - and in 2026, that message has never been more relevant.
In this episode she shares why the biggest opportunity in sales right now has nothing to do with AI or technology, how to build the kind of leverage that makes even the chairman listen to you, and why the most dangerous thing a leader can do is avoid a hard conversation.
Whether you're a rural sales rep, a newly promoted manager, or a seasoned leader navigating a fast-moving market - this one is for you.
00:00 — Trailer & Introduction
02:33 — The Biggest Disruption in Sales Right Now
08:00 — How to Build Power Through Performance
12:20 — The Ask for Change Framework
30:15 — The 5 Buckets of Confident Leadership
36:25 — Why Accountability Is an Act of Love
41:45 — Balance vs Priority
46:45 — Once piece of advice for sales leaders
Connect with Meridith on LinkedIn.
Know more about what she does here.
+++
Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 here. No subscriptions or contract. Cancel anytime.
Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
View all episodes
By St John CranerHall of Fame speaker, best-selling author and business strategist Meridith Elliott Powell joins St John Craner to deliver one of the most direct, no-nonsense conversations about sales leadership we've had on the show.
Meridith has built her career helping sales leaders turn uncertainty into competitive advantage - and in 2026, that message has never been more relevant.
In this episode she shares why the biggest opportunity in sales right now has nothing to do with AI or technology, how to build the kind of leverage that makes even the chairman listen to you, and why the most dangerous thing a leader can do is avoid a hard conversation.
Whether you're a rural sales rep, a newly promoted manager, or a seasoned leader navigating a fast-moving market - this one is for you.
00:00 — Trailer & Introduction
02:33 — The Biggest Disruption in Sales Right Now
08:00 — How to Build Power Through Performance
12:20 — The Ask for Change Framework
30:15 — The 5 Buckets of Confident Leadership
36:25 — Why Accountability Is an Act of Love
41:45 — Balance vs Priority
46:45 — Once piece of advice for sales leaders
Connect with Meridith on LinkedIn.
Know more about what she does here.
+++
Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 here. No subscriptions or contract. Cancel anytime.
Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz