This week, Shawn shares an innovation story. It follows researcher Dr Everett Rogers and the insight that led him to develop his innovation diffusion theory: https://buff.ly/2SjxVsj

In the past, Shawn and Mark told this story frequently, but they forgot about it somewhere along the way. You’ll hear how excited they are to use it again, particularly to aid change management.

Shawn makes another book recommendation. This time he recommends Change: How to make big things happen by Damon Centola: https://buff.ly/2TdPSsR