Knowing how to define your ideal customer in very specific detail is paramount to a retail business. The customer persona is useful to marketing, product selection, design of your store, employee selection, and everything to do with your business. After listening to this episode you'll have a better understanding of how to identify the key elements of this process. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

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