The new business models of the Metaverse have yet to be fully forged? Will the existing structures of surveillance capitalism be extended into the new frontiers of biometric & physiological data? Or will there be new emergent & disruptive models for value exchange. Seedbolt Studios' Mike Middleton finds the rules of finance and business to be like a game where it helps him make sense of the motivations of the Big Tech companies who are driving so many aspects of our digital future. He was the lead author on the white paper on Business, Finance, & Economics as a part of the IEEE Global Initiative on the Ethics of Extended Reality.