Welcome back to another episode of The SaaS CFO Podcast! Today, we're thrilled to have an insightful conversation with Niclas Lilja, the founder and CEO of Younium. Niclas takes us on a journey through his extensive background in the SaaS and software industries, from his roots in Sweden to founding Younium, a company dedicated to subscription management and billing specifically for B2B SaaS and software companies. 
 
He delves into the niche needs of complex enterprise deals, the evolution of Younium, and shares expert insights into the challenges of fundraising, metrics that matter, and strategic growth.  
 
Stay tuned as Niclas gives us a peek into the future plans for Younium and his seasoned perspective on steering a SaaS company in today's competitive landscape. 

Show Notes: 

00:00 Improved systems; created flexible enterprise solutions quickly. 

03:49 Managing customer relationships, revenue processes, integration. 

08:59 Maturing approach to software, more professional perspective. 

12:11 B2B SaaS helps companies with external requirements. 

15:22 Outbound and inbound marketing, events, customer focus. 

19:12 Timing for fundraising, despite challenges. 

23:14 Key metric: contracted ARR, expenses, cash flow. 

25:09 CFO discusses contracted ARR, cash burn, runway. 

27:38 Main channels for outreach: LinkedIn and website. 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/younium-secures-2-76-million-in-funding 

Niclas Lilja’s LinkedIn: https://www.linkedin.com/in/niclas-lilja/ 

Younium’s LinkedIn: https://www.linkedin.com/company/younium/ 

Younium’s Website: https://www.younium.com/ 

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