Shelley and Bill chat with Bryan Merckling and Cliff Tironi from Thinaer, an IoT company that uses Azure cloud services to provide solutions for various industries. We discuss how IoT can improve business operations and customer experiences, how Azure helps IoT developers and users, and what are some of the challenges and opportunities in the IoT space.  These are 10Things we LOVE about Thinaer and we're sure that Julia Stiles, Joe Gordon-Levitt and the late Heath Ledger would approve as well!