Inspired by a recent keynote by Ken Norton, partner at GoogleVentures at London’s “Mind the Product” conference in Q4 2015, Gillian and Anne discuss thinking big versus incrementally in your start-up. Exploring many historical big misses, such as Kodak and digital photography, they look for reasons and drivers. What are key elements of ‘10X’ leadership? How does ‘10%’ thinking limit your opportunities? Which companies are better suited to shooting the moon?

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