Whether you are managing your own Google AdWords account for your funeral home or cremation business or wondering if the company that you hired is doing the best job for you that they can, here are 10 tips that can get you the best bang for your buck. Make these improvements yourself or make sure that your AdWords consultants are applying these strategies to your account.

 

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Topics discussed / In this video:

00:53 How do we get more out of our Ad Words program

01:31 Robin discussed One of the key things when you get started on how you get setup, and one thing you don’t want to do

02:06 Four main Ad groups that Rob focuses on

02:30 Plural funeral homes versus funeral homes singular

05:49 Importance of Click through rate

07:24 Talked about negative keywords

11:27 Creating a new campaign for your brand, two-step process

14:28 You want your ad to show up, but you want it to be plain

15:06 Putting competitors’ names in my keywords

18:32 How AdWords plays important role in smartphone era

21:39 Discussed Google AdWords extensions and its role to move up the Ad Rank

21:57 Sitelinks extension

22:16 Call extension

22:33 Callout extension

23:35 Structured snippet extension

24:03 Price extension

25:34 Review extension

26:37 How do landing pages figure into an AdWords campaign

29:19 Discussed Keyword pruning

32:18 How to improve Google AdWords campaign to get better ROI

35:02 Searching, looking at their own ads all the time. Does it hurt or help you? Or hurt or help your competitor

36:28 Discussed Google AdWords Preview tool

39:56 What happens if you see somebody in your area, and there’s no way that they’re trying to compete with you. Do we let that go, or should we be concerned about it?

45:57 How to get a copy of the 10 point checklist tips

47:14 Rob discussed the Six months money back guarantee on our AdWords program

48:20 Discussed upcoming Cremation Conference in September down in St. Petersburg, Florida

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Links and Resources Mentioned In This Episode:

Google Adwords

McCall Gardens Funeral Home

CremationConference.com

 

Transcription:

Robin Heppell: [00:00] On today’s show, we’re going to be talking about 10 ways funeral homes and cremation providers can save money with their Google AdWords campaign and get more clicks in the process.

[00:08] [background music]

Announcer: [00:10] Welcome to “Strategy Talks” by Funeral Results Marketing where funeral professionals discover the latest marketing strategies that get results. Now join Robin Heppell and Brian Young as they share their insights and experiences to help you and your firm during these ever changing times in the funeral profession.

Brian: [00:27] Welcome to another episode of the Strategy Talks by Funeral Results Marketing.