Chris Patterson: I’m trying to stay proactive with my outreach while also wondering, how much should I keep emailing people during the holidays?

• Time your outreach. Avoid Thanksgiving week and choose moments when messages won’t get lost.
• Plant seeds now by sending light, thoughtful outreach that sets the expectation of reconnecting in January while still keeping the relationship warm.
• Stay open to surprising opportunities because some people actually have more space now and may welcome casual coffees or quick catch-ups.
• Offer both options by saying you’re available if they have time now, but you’re equally happy to reconnect in January so the decision feels natural and unpressured.

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