Sediqua Francis: I’m trying to pivot into fashion photography and want to understand how to reach out intentionally to high-level creative directors. How do I use the value-story-ask approach to build genuine relationships in fashion?

• The VSA formula applies to any industry. Know the right approach to take to understand who the hero of the story is for your outreach.
• Take the gatekeeper approach if you are aware that there is an opportunity and you have enough confidence to solve their problems.
• Consider using the expert approach by sharing your goal, obstacles, and figure out their real problems so you understand what a photographer actually solves
• Build relationships slowly by reaching out intentionally to dream companies without limiting yourself while avoiding blanket cold pitches.
• Reach out, seeking guidance and expertise to better understand what are the things that you need to learn and the skills that you need to develop, so you could be valuable to a company like theirs in the future.

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